2010 EXCELLENCE AND INNOVATION IN TOURISM PRODUCT DEVELOPMENT AWARD

NOMINATION FORM

This award recognizes a tourism organization or business that has implemented an innovative new product or enhancement to a product that has contributed to the success of the business, and has positively impacted the tourism industry in New Brunswick.

Nomination:
Companies or organizations may be nominated by an industry partner or may be self-nominated.

Eligibility:
The tourism organization or business must have been in business for at least one year prior to the deadline. Your entry must have occurred within the past 20 months (November 2008 - June 2010)

Entry Requirements:
Click here for Entry Requirements.

Deadline: The deadline for submission of entries is March 24, 2010.

Nominator contact information

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Nominee contact information

Name of Nominee
Title
Company/Organization
Address
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2010 EXCELLENCE AND INNOVATION IN TOURISM PRODUCT DEVELOPMENT AWARD

Please answer each question.

1. OVERVIEW OF YOUR BUSINESS AND THE INITIATIVE (10 points)

Minimum lenght is 150 words; maximum lenght is 250 words

a) Provide a general overview of your business or organization. Include a brief history of its operation, summarize its vision, key objectives and key achievements. (5 points)

(Limit:250 words; characters remained)

b) Describe the product development initiative you are entering into the 2010 Excellence and Innovation Awards Program. Be sure to identify what is unique, distinctive, and exciting about your initiative – what sets it apart. Include the budget for your initiative (5 points)
(Limit:250 words; characters remained)

2. RESEARCH/PLANNING (30 points)

What led you to embark on this initiative? What research and analysis did you do, and how did you use that information? (10 points) (Limit:250 words; characters remained)

What are the goals and objectives of your new or enhanced product? (15 points)
(Limit:250 words; characters remained)

What is your target market? Does this product fill a gap in the tourism experiences offered in your region? (5 points) (Limit:250 words; characters remained)

3. EXECUTION (30 points):

Describe the design and implementation stages of your product innovation (the steps involved in taking the project from the planning stage to completion.) (10 points)
(Limit:250 words; characters remained)

What quality assurance mechanisms did you employ to ensure you are meeting consumer expectations? (10 points) (Limit:250 words; characters remained)

List two to three challenges or obstacles you encountered in implementing your initiative and explain how you addressed each. (10 points)
(Limit:250 words; characters remained)

4. RESULTS (30 points):

What were the results of your product development initiative and did they meet or exceed your objectives? Provide specific measurable results such as financial results, customer/visitor satisfaction surveys, visitation, inquiries or website usage, testimonials, or operational efficiencies/improvements. Be sure to tie your results to your objectives. (15 points)
(Limit:250 words; characters remained)

What sets your product development initiative apart from your competitors or from other similar product development initiatives? (10 points)
(Limit:250 words; characters remained)

List two to three ways in which you will improve upon your initiative. (5 points)
(Limit:250 words; characters remained)


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